Stupid because-I-say-so prescriptivism in The Atlantic and The New York Times over the word “Gif”. “The war is won, even if the battle ensues. GIF is pronounced with a soft G, and if you think otherwise, you are wrong,” sniffs The Atlantic, its nose hoisted well into the air. The NYT agrees: “A GIF, pronounced […]

via News » Language http://blogs.telegraph.co.uk/news/tomchiversscience/100242672/its-gif-with-a-hard-g-and-it-doesnt-matter-what-people-said-in-1987/